CREATIVE BRAND STRATEGIST
Influencer Marketing & Content Creator Partnerships
I was brought onto the SMT team to lead their expansion into influencer marketing & content creator services. As the subject matter expert on the creator economy, I developed the scope of influencer services offered at the agency. In addition, I outlined best campaign measurement practices and paid media execution for all creator partnerships.
ACCOUNT EXECUTIVE, SmartMedia Technologies
As the Account Executive for SMT, I acted as the primary client strategist and project manager for The Great. I managed the multi-million dollar paid media budget for the luxury fashion and apparel brand. A digital-first marketer, I delivered weekly performance reports to clients; continuously optimizing our strategy, and budget to hit ROAS goals.