BRand MANAGER, Bonfire COLLECTIVE AGENCY
As the Brand Manager for Bonfire Collective, an outdoor ad agency based in Golden, CO, I developed brand strategies and executed full-funnel marketing campaigns. Serving as the primary client contact, I advised our outdoor clients on their brand positioning across all owned channels to drive MROI. I tracked budgets and key performance metrics to ensure that we were on track to achieve campaign goals. From developing key strategies, to authoring creative briefs and marketing campaigns, to project managing our internal team—I am an experienced brand manager.
A few of my clients included: AIAIRE, Alpenglow Expeditions, Bogus Basin, and The Colorado Mountain Club.
ALPENGLOW EXPEDITIONS
Alpenglow Expeditions was one of my primary clients operating on a quarterly hourly retainer. Through weekly client meetings, hours management, and developing full-funnel campaigns, we designed and implemented their unique brand strategy. My work with AEX included:
Paid media campaigns and reporting
Email drip campaigns
International growth strategies
Brand identify and positioning
Website redesign and RFP proposal
Quarterly & Annual Planning/Reporting
Copywriting and Paid Native Articles
AIARE
I developed AIARE’s Year End Appeal, a year-end annual giving campaign aimed at driving YoY increase in donations. I drafted all creative content across email, social and web. The work included:
Project proposal, creative brief, and timeline
Creative concepting for the campaign, Bigger Than The Backcountry
Top-to-bottom messaging hierarchy
Art direction for all creative assets
Landing page outline and copy
Email outline and copy
Social copy and assets
COLORADO MOUNTAIN CLUB
I developed a campaign strategy for Colorado Mountain Club’s annual marquee event, Mountain Fest. This strategy included:
Shared media kit for all press partners
Organic social strategy
Email marketing campaign
Paid Media campaign and reporting
BOGUS BASIN
For Bogus Basin, I developed a multi-channel campaign strategy that spanned both print and digital. The campaign was centered around the community-owned mountain recreation area and their 80th anniversary. I worked with Bogus to develop their print mailer, social media strategy, email strategy, website copy, and all social & email assets.