Slifer Smith & FramptoN MARKETING COORDINATOR
As the broker’s core marketing support, I executed multi-channel marketing campaigns across the entire customer journey during the historical real estate market of 2020.
The Slifer Denver Weekly
I authored copy and composed content for The Slifer Denver Weekly, a weekly email newsletter with a 60% open rate. See examples of my email newsletters here:
SLIFER SOCIAL
I worked across all owned channels including: web, email, social, blog, and print. With organic social, I managed @sliferdenver and Slifer Smith & Frampton - Denver, authored all captions, and composed content that boosted brand awareness. I oversaw the content calendar, analyzed social KPI’s, and established personalized social media identities for each broker.
BROKER MARKETING
I developed a unique marketing strategy for each broker. Based upon market research, the broker’s core strengths, target audience, and client retention strategies, this marketing collateral helped drive new client acquisition and increase home sales.
I designed the layout, authored copy and compiled mailing lists for targeted direct-mailers and email campaigns. See examples below.
THE Bluebird
I helped produce a home & interior design lifestyle magazine, The Bluebird. I contributed to the magazine’s design, composed content, authored articles, created the logo, and oversaw both the magazine’s publication and distribution. Flip through the digital version of Bluebird here.