As the Social Media Lead at Copper Mountain, I built and executed a new content strategy that resulted in a 50% increase in followers, 68% increase in engagement rate, and a 36% increase in impressions year-over-year. I continuously refined Copper’s content strategy, utilizing my data insights to optimize KPIs. I leveraged my art background, brand storytelling, and creative concepting skills to produce all brand videos, leading to authentic brand stories and consumer connections.

THE COPPER :60

I served as Copper’s brand ambassador (both on and off camera) within the local community and larger ski industry. I acted as the screenwriter, director, and on-camera personality for The Copper :60, a popular video series that reported on resort events & updates. I was responsible for creating pre-production materials including storyboards, scripts, and shot lists.

I AM A COPPER ATHLETE

I developed and launched the Copper’s first athlete ambassador campaign, I Am a Copper Athlete, leading to authentic brand stories and powerful consumer connections.

• Meet Patti Zhou

• Meet Brian Rice

• Meet Kyle Negomir

• Meet Grace Staberg

• Meet Mike Minor

CREATIVE CONTENT

I utilized my brand storytelling and creative concepting skills to craft, capture, and edit the following brand content:

• On-Camera Interviews & Promos

• Short-form Social Media Videos, Reels/TikTok, GoPro Follow Cams, Social Contests

• Live Event Coverage

• Photo & Video Capture (GoPro, iPhone, DSLR camera)

THE SNOW REPORT AND COPPERWIRE

I crafted Copper’s brand voice, authoring all email newsletters, social copy, website copy, and taglines.

I owned The Snow Report a daily email report that included weather updates and all our current terrain offerings.

See examples of The Copper Wire and Snow Report here:

• Winterfest for Mountain Lovers & Music Fans

• The Stoke Police